654-Who Gives the Most?

Episode: 654

Episode Title: Who Gives the Most?


Which generation is the most generous toward charitable causes? Let’s talk about what the research says, coming up next on The Perna Syndicate.


Ep 654 show:

This is The Perna Syndicate—welcome! As we talk about charitable giving this week, it’s interesting to look at how giving breaks down across generations. The Classy study defines two main demographics: traditional donors (Gen X and Baby Boomers) and next-gen donors (Gen Z and Millennials). 


Traditional donors, established in their careers and with more discretionary spending capacity, are giving higher amounts to nonprofits. This is great, but not a big surprise. 


What’s exciting is that even though their monetary donations tend to be smaller, next-gen donors are almost two and a half times as likely to increase their donations this year compared to last.


Gen Z is also the most likely to say they donate because they feel it’s just the right thing to do. They’re also giving in less traditional ways, such as to individuals and grassroots-type movements rather than just established charities. Last year, 43% gave to an individual’s personal cause on GoFundMe or a similar platform. 


Younger donors are 38% more likely to have made significant changes to their lifestyle due to the economy. They’re also more likely to include donations in their budgeting plan. 


When you come down to it, it almost doesn’t matter who is giving the highest amount. The important thing is that people, from all generations, are continuing to give generously—even when times are tough. 


Tomorrow: what if you want to give, but you’re just too strapped? I’ll share a couple strategies to make a difference, even if money’s tight. Be sure to subscribe to The Perna Syndicate on your favorite platform, and we’ll see you next time!

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