Rally Your Community
BUILD THE PIPELINES THAT MAKE THE DIFFERENCE.



A Future Everyone Can Believe In
CONNECTING EDUCATION, EMPLOYMENT & ECONOMIC DEVELOPMENT.
Whether they know it or not, most stakeholders in your organization and community want the same thing: stronger pipelines between education and employment. These pipelines lead to economic vitality—if there’s a shared mission that serves all stakeholder perspectives.
To build these pipelines, you need true consensus, not just collaboration. You need a rally point.
Bestselling author, generational expert, and education/workforce visionary Mark C. Perna specializes in setting the rally point that compels everyone’s active contribution toward the agreed-upon outcomes.
A rally point is something that matters to everyone—a destination that everyone wants to reach—a common ground where we all come together.
Your community can rally around the power of connecting the pipelines between education, employment, and economic development. Mark will show you how.


Mark Perna’s keynote was GAME CHANGING FOR OUR COMMUNITY! In my work with businesses, employers, community leaders, and educators across Gage County, I constantly hear the same things: We need more skilled people, how can we educate and train the next generation, and what will keep our youth here? Mark’s presentation HIT ALL THESE NAILS ON THE HEAD and gave the change-makers in our community the TOOLS AND MOTIVATION TO TAKE THE NEXT STEP toward achieving our goals. We are inspired!
RACHEL KREIKEMEIER
Executive Director at Gage Area Growth Enterprise (NGage)
Beyond Collaboration to Real Consensus
Before your community can build the education-to career pipelines that make the difference, you must understand the younger generations you’re trying to reach.
Mark is an acclaimed generational expert who understands the secrets of Generations Z and Alpha. They’re not the same as the generations who came before them—and they’re full of untapped potential.
Your community can tap deeper into the incredible power of today’s younger generations when you understand how they think, what makes them tick, and how they make decisions.
These targeted insights are exactly what Mark delivers when he arrives on your scene.
In a powerhouse single keynote or series of targeted events, Mark will lead your entire organization and community to:
- Discover the Changing Landscape: Education and employment are in flux as they struggle to close the skills gap and equip the next generation—but there’s a way forward.
- Understand the Younger Generations: How they think, what makes them tick, and how they make decisions—Mark reveals how the much-maligned “Why Generation” is actually full of promise.
- Believe in Hope: Too many people are frustrated and feeling stuck, leading to poor staff retention and burnout. Mark’s data-driven vision inspires real hope for a better future—created together.
- Deliver Education with Purpose: Without a compelling reason to learn, too many young people see education as their problem rather than their solution. Mark shares the secret of helping them find the career and lifestyle purpose to drive their highest performance based on their own unique interests, talents, and abilities.
- Create Employment with Passion: Attracting, retaining, and inspiring top talent starts early in the education system and connects via established pipelines into employment.
- Shift the Paradigm: To equip young people with a powerful competitive advantage, everyone—educators, employers, community leaders, and parents—must break down the siloes, shift the way they think, and start walking in lockstep toward the same common ground.
- Take Action: After Mark fires up your community, what’s the next step? Our Action Guide will help kickstart the vital dialogue for your community to determine a unique path forward.
Collaboration is great, but consensus supersizes the impact. When everyone buys into the compelling big picture, the process can become efficient—and effective.

Mark Perna delivered an incredible message that brought our education
and employment systems together in A WAY I'VE NEVER SEEN BEFORE. We all have a vital
role to play in the economic viability of our community—and now, we feel equipped
to play it. With Mark’s ongoing involvement, we’re already taking the next steps to
TRANSFORM THE WAY OUR COMMUNITY THINKS about education and careers. Thank you, Mark!
CODY SNIDER
Market President at Stuttgart Cadence Bank and CEO of Stuttgart
Unlimited

Supersizing Your Journey
Every community is in a unique place on their journey toward sustainable economic vitality. Wherever your community lands on the spectrum of progress, we can help you supersize your efforts and accelerate your growth. Based on in-depth conversations about what you need and where you’re headed, Mark will customize a powerful message that reaches every stakeholder group.
Unfortunately, it’s easy to put the cart before the horse. The cart is the infrastructure for growth and the horse is the forward momentum, the community’s desire to get in front of that cart and go. You need both to move forward. Without a horse, you’re not going anywhere…no matter how impressive the cart is.
Drawing on years of on-the-ground experience working with communities of all sizes, Mark has discovered how to get the horse and cart moving. It’s Education with Purpose & Employment with Passion™—and it’s the secret to building and sustaining the pipelines your community needs.




MARK PERNA DELIVERS THE FULL PACKAGE! He keynoted during our initial strategic planning process, which informed our critical decision-making, and then several months later inspired our administrators to completely buy into the power of our district vision. He then supersized the impact by addressing our full staff, both certificated and classified, about meeting the younger generations exactly where they are with a compelling narrative
of relevance and purpose. The feedback has been very positive and PEOPLE ARE EXCITED ABOUT WHERE WE'RE HEADED. Mark’s high-powered message aligns with everything our district is aspiring to achieve–and HE'S EQUIPPED OUR TEAM TO DO IT!
ROSANNA MUCETTI
Superintendent at Napa Valley Unified School District

Educate with Purpose, Employ with Passion
In every organization and community we’ve partnered with, we’ve found that Education with Purpose leads to Employment with Passion.
The skills gap—between the abilities employers are looking for and what the workforce can actually deliver—is growing. This gap will only be bridged at the local level, as communities come together to adapt and scale K14 and university career pathways to meet workforce demand and create viable initiatives for economic growth.
Our changing world has created many new and unconventional pathways to success. When all careers and levels of education are on the table as rewarding and celebrated pathways, young people can build a true competitive advantage.
And when they gain this competitive advantage, so does your community.


Mark nailed it.
The conversations post-Perna have been POSITIVE, EXCITED AND ENGAGED about the next
generation of workforce. Instead of pointing fingers in frustration, employers and educators in
Ponca City have been coming up with ways to inspire and connect with future workforce. This is the START OF A NEW WAY OF WORKING TOGETHER in our community towards the common goal of
economic growth—and it all came from 2 hours with Mark Perna. 100% UNANIMOUS FEEDBACK:
fabulous message, presentation and action steps for future growth. Bravo!
LIZ LEAMING
Director at Ponca City Development Authority
Let’s Chat—No Commitment
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